Novak Djokovic is targeting Olympic gold in London and his place among the immortals of sports.
"This is the most recognized event in the history of sport," Djokovic said. "In the past, when you won an Olympic gold, you were considered immortal and you got eternal glory, and I don't think it has changed much really."
Djokovic begins his quest for singles gold against Italy's Fabio Fognini on Court 1 at 7 a.m. ET.
After winning a bronze medal for Serbia with victory over James Blake in Beijing four years ago, Djokovic is hoping to climb to the top step of the podium when the medals are decided at Wimbledon next weekend.
"I'm aware there are so many other athletes who are equally deserving to be in my position and it is an experience that will hold a special place in my heart."
Djokovic has always enjoyed competing for his country, with his astonishing success in 2011 coming on the back of the high of winning Serbia's first Davis Cup title.
Djokovic took over as world number one after winning Wimbledon last year but was replaced by Roger Federer exactly a year later courtesy of the Swiss star's 19th Grand Slam triumph over Andy Murray.
To watch the match of Djokovic verses Fognini click here.