The Puppy Bowl kicks off, or runs off, on Sunday right before the big game known as the Super Bowl. Though all the hype revolves around the football game, these pups will do their best to attract attention and in the end, one will be crowned winner.

It's already been nine years since the first Puppy Bowl was hosted. Check out the highlights from that matchup.

Don't know if the narrator is being sarcastic or sincere at the end when saying it became a phenomenon, but the Puppy Bowl has gained popularity around the country. Dog fans have more reason to hate Michael Vick and they have something to look forward to on Super Bowl Sunday.

As you can see, Max was the first dog entered into the Puppy Bowl Hall of Fame after winning the game's first MVP honor.

Now check out the schedule for Puppy Bowl IX. 

Date: Sunday, Feb. 3

Time: 3 p.m. ET/12 p.m. PT

Where to Watch: Animal Planet (check your local listings) 

For the list of puppies competing in this annual event, click here. 

There are 34 dogs in the competition and only one will be crowned victorious. You can come back to Sports World Report to check the live stream we will post for this enticing matchup.