The Super Bowl blackout gave everyone on social media something to talk about, but no one capitalized on the moment more than Oreo, who put out an ad so fast that people all over the internet were buzzing.

After the Superdome went dark (which lasted over 30 minutes), Oreo put out a brilliant tweet and a new ad put together very quickly, reading: "Power out? No problem," along with a hastily put-together image of an ad showing an Oreo and the brilliant tag line, "You can still dunk in the dark."

The tweet was retweeted over 15,000 times and Buzzfeed.com reported on how things got together so fast from Oreo:

"We had a mission control set up at our office with the brand and 360i, and when the blackout happened, the team looked at it as an opportunity," agency president Sarah Hofstetter told BuzzFeed. "Because the brand team was there, it was easy to get approvals and get it up in minutes."

Oreo had already aired a solid TV ad with their "Cookie or Creme" spot. But they were ready to capitalize on social media as well when the lights went out.

"The big question is, what happens when everything changes, when you go off script?," Hofstetter said. "That was where it got fun."

The key? Having OREO executives in the room, and ready to pull the trigger.

Other brands also took to Twitter to try to get people's attention, but no one did it quite like Oreo did. According to the official Twitter blog, there were more than 24.1 million tweets about the game, the ads, and the halftime show. The top moments on Twitter came during the blackout, when there were 231,500 tweets per minute,