Prior to Robert Griffin III entering the NFL draft, he signed some huge endorsement and sponsorship deals. Everyone wanted to get a piece of the the NFL's next big superstar. Companys like Subway and Gatorade jumped on the quarterback quickly.
However, since injuring his knee in the wild card loss to the Seattle Seahawks, not much has been seen of him. Now, Griffin is debuting a brand new Adidas commercial that shows his determination to return for Week 1 of the 2013 NFL season.
Griffin has spent most of the offseason rehabbing his surgically repaired ACL injury. Doctors have come out and said that after almost two months of rehab, Griffin is ahead of schedule. He has let it be known that he intends on playing in the opening game of the season as the starting quarterback of the Washington Redskins. While the rehabbing is taking up much of his time, that did not stop him from pushing some of Adidas' products in a little commercial spot.
The ad avoids any kind of puns about ACL injuries or going through injury rehabbing. The title of the commercial simply says "Blow Up." Griffin suggests that everything from wins, losses and headlines of the past season should be "Blown Up." There are some great explosions of stadiums, along with scoreboards being set on fire. Of course, there are also the clips of intense workouts and football drills. The kind of stuff one would predict from a big sport company's ad.
Griffin said that starting Week 1 will be the result of healing, hard work and dedication. He does not plan on rushing his rehab process. Griffin finishes the ad by saying he is all in for Week 1 of the NFL season. He ends with the statement,"All that matters is what you do next." The world will certainly be watching how Griffin follows up an outstanding rookie season coming off a major injury.
