NASCAR has made several attempts over the years to diversify their fan base, with the most recent effort taken over this past Sunday's Daytona 500.
This year the circuit brought in African American celebrities such as recording artist 50 Cent and T.I. and future NFL Hall of Famer Ray Lewis to the Daytona 500.
However, according to Yahoo! Sports, despite their best intentions, the intended message may not be getting out.
"Damn, I don't see no black people lol," 50 Cent tweeted Sunday after arriving at Daytona International Speedway.
That was about the last message NASCAR was hoping to have hammered home to 50 Cent's nearly eight million followers.
50 Cent was also involved in a very uncomfortable television moment as the rapper approached Fox Sports' Erin Andrews and went in for a kiss, but was turned down as she dodged his advances on camera
"Good to see you! What are you doing here?" Andrews asked 50 Cent after he eventually landed a kiss on the cheek.
"I'm enjoying myself," he replied, and then proceeded to follow Andrews through the crowd as she continued to search for Patrick. Andrews was unsuccessful in locating Patrick, but salvaged some of the awkwardness by saying, "Thank goodness 50 Cent was here."
50 later brushed off the incident on Twitter, saying: "Hey I wanted to kiss her so I did."
Check out the video of the failed kiss below:
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