Nike Unveils New Superhero Themed Sneaker Campaign Featuring Kobe Bryant, LeBron James And Kevin Durant (Photos)

Mar 25, 2013 10:16 AM EDT

What do NBA All-Stars like Kobe Bryant, LeBron James and Kevin Durant all have in common, besides an Olympic gold medal?

They've all been turned into superhero's thanks to a new Nike sneaker campaign known as Nike Basketball's ELITE Series. 2.0. Each shoe fuses lightweight construction, enhanced fit and dynamic protection.

Also each shoe comes equipped with superpower storylines for Bryant, James and Durant.

Here's a brief breakdown of each shoe created by Nike:

LEBRON X PS ELITE:

Forged by time, heat and pressure, the diamond inspires LeBron James's tenth Nike signature shoe. His elite version drafts off the rare Carbonado diamond, a virtually indestructible stone said to derive from an ancient supernova, the most explosive force in the universe. The shoe's bright citrus colorway and graphic collar lining capture James's unstoppable power.

KOBE 8 SYSTEM ELITE:

Kobe Bryant often showcases the adept speed and precision of his on-court alter ego, the Black Mamba. The KOBE 8 SYSTEM ELITE is inspired by the lethal green pit viper snake and the x-ray vision emitted by its heat-sensing eyes. Bryant stays three steps ahead of his opponent with his keen vision. The KOBE 8 SYSTEM ELITE highlights Bryant's power of deceptive speed with a poison green colorway and x-ray vision graphic on the collar lining.

KD V ELITE:

Capturing Kevin Durant's thunderous power of ultimate control, the new low KD V ELITE debuts in a volt colorway, illuminated by the sharp glow of lightning bolts. The design speaks to Durant's versatility, shooting accuracy and finely-tuned court vision.

More pictures and information on the shoes can be viewed by visiting NikeINC.com

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