The richest game in the sport will take center-stage at Wembley when Watford take on Crystal Palace in the Championship playoff final, with the immensely lucrative carrot of the English Premier League dangling right in front for the winners.
With Cardiff and Hull City already booking their places in the Premier League for next season, it now comes down to one of Watford and Crystal Palace, two teams looking to find their way into the top-flight.
"Just look at the size of the prize," Palace manager Ian Holloway said. "The last time I fought for this (with Blackpool against West Ham last year) it was worth £90 million ($136 million). Now it's north of £120 million ($180 million).
"That's why people are buying Championship clubs and throwing money at it. Look at Cardiff. They've had seven goes, so well done to them this year. But, my God, if they hadn't made it how much would they have owed?"
Holloway will come up against one of the Premier League all-time greats in Gianfranco Zola as the Italian looks to guide his Watford side into the Premier League. The Palace coach was all praise for his counterpart ahead of the huge game.
"In a funny way, if I don't get there myself, then I would be delighted to see him there," Holloway said of Zola. "But I will do my utmost to make sure he isn't. One of us will be delighted, the other will have to start absolutely all over again.
"You should never compare yourself with anybody but let's get this straight. I'm not on the same page as a footballer. Not in million years.
"The way he played the game was the right way. He was so entertaining and yet so humble, you wouldn't know how good he was. So polite and dignified, there is not one air of conceitedness about him. That's why I'm delighted and honoured for my team to play his, because they play in the way he was."
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Expected lineups: Crystal Palace: Speroni; Ward, Delaney, Gabbidon, Moxey; Dikgacoi, Jedinak; Zaha, Garvan, Williams; Wilbraham.
Watford: Almunia; Doyley, Ekstrand, Cassetti; Anya, Abdi, Hogg, Chalobah, Briggs; Deeney, Vydra.
Prediction: 2-1 to Watford
