Reports indicate that though Dolph Ziggler is currently being booked on the losing end of World Heavyweight Title matches, he is in no way being buried.
WWE is said to want to keep the WHC on Sheamus for a lengthy run in order to help get him over as the "John Cena" of the Smackdown brand. Behind the "Great White" sits Ziggler and Cody Rhodes who are both rumored to be in line for consistent lengthy pushes and possibly world title reigns before next year's Wrestlemania.
Neither Ziggler nor Rhodes is currently entered into the WHC MITB match which will take place next week. Rhodes, however, is still involved with the match storyline and is "protesting" to the board of directors. He is likely to be included in the match and is possibly slated to win it.
Ziggler can theoretically be included in another rematch for the WHC at the MITB event. Daniel Bryan is receiving his third shot at the WWE Title in a row. Counting last Friday's title match on free-TV, Ziggler would be entering his third shot at Sheamus's title.
WWE is currently in need of main-event heels and a World Title run would help elevate either Rhodes or Ziggler to the next level. Ziggler's growing popularity may actually hinder him as Rhodes remains a legitimate heel at this point in time.
