On Tuesday all the buzz around LeBron James seemed to focus around his $300 LeBron X Nike shoes, but now new reports suggest the shoe might not be that expensive.
The Wall Street Journal reported in its Tuesday editions that the LeBron X shoe, scheduled to hit stores this fall, would retail for $315.
Tuesday evening, Nike spokesman Brian Strong called the Journal's reported price "inaccurate," while clarifying that the main version of the shoe would come at a significantly lower price point.
"The LeBron X will be launched in the fall at a suggested retail price of $180," Strong said, in a statement. "The initial introduction of the LeBron X will be the red, white and blue Nike+ enabled version and that price is still being set, but will be at a higher price to reflect the Nike+ technology embedded in the shoes."
Between its Nike, Jordan and Converse Brands, Nike owns roughly 95 percent of the US basketball shoe market.
Despite a rough economic environment, Nike has been able to pass on the rising costs of materials to its consumers with little resistance due to the premium associated with its high-end product.
James wore the shoe at the London Olympics on Aug. 12, when he helped the U.S. team beat Spain 107-100 for the gold medal.
