The Brooklyn Nets unveiled the team's new basketball court at Barclays Center yesterday, and according to the team's official website, the court's herringbone design consists of 240 hardwood panels that take four hours to assemble.
"We wanted a court that was identifiable and different, so that when fans turn on the TV at home they'll realize they are in Brooklyn," crowed Nets/Barclays Center CEO Brett Yormark. "This court does exactly that."
Yormark also said there's a "bold, dark, gritty feeling" to the court that "blends nicely with the entire motif" of the 18,200-seat arena.
"The vision all along was to have something that was truly identifiable and unique and when people turned on their TVs at home, know they were in Brooklyn,
"When you turn on the TV and you turn on a Celtics game and you look at that court, it's a parquet that has become very recognizable. We want this to be the same -- it's our version of the parquet. I think it truly delivered against all of our expectations."
The design, fashioned by Yormark and the club's marketing team, had to pass strict NBA testing to ensure it doesn't look blurry on television.
Both baselines are black with "Brooklyn Nets" boldly spelled out in white lettering. To further promote the team's new brand, the @BROOKLYNNETS Twitter name is spread along a black-colored out-of-bounds area by the visitor's bench while the team's web address is spelled in the same white lettering by the home club's bench.
The Nets get to take their first shots at Barclays Center Oct. 15 in an exhibition game against the Wizards. Their first regular-season test at the new digs comes Nov. 1 against the Knicks.
