Amid social-media shaming and calls for a boycott, Under Armour CEO Kevin Plank appeared to distance himself Wednesday from bullish comments he made last week about President Trump’s economic agenda, addressing the company's hometown of Baltimore in an open letter.
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“In a business television interview last week, I answered a question with a choice of words that did not accurately reflect my intent. … We are publicly opposing the travel ban. With an anticipated new executive order on immigration set to come out, we will join a coalition of companies in opposition to any new actions that negatively impact our team, their families or our community,” Plank said in the letter, which ran as a full-page advertisement in the Baltimore Sun.
The sports apparel giant last week became the latest big brand – joining the ranks of companies such as L.L. Bean, Macy’s, Amazon, New Balance and Uber – to face the wrath of the anti-Trump “#grabyourwallet” campaign. While the group did not add Under Armour to its running boycott list, it did add the company to its “FYI list of companies” after Plank, while being interviewed on a business-news program, described Trump as "a real asset for the country" and added "people can really grab that opportunity."
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