Budweiser Foal In Super Bowl Commercial Is Named Hope, Social Media Contest Picks Name As Advertisement Wins Ad Meter Award

Feb 05, 2013 01:23 PM EST

One of the most popular commercials during the Super Bowl this year was the Budweiser advertisement that featured a Clydesdale horse and now that foal has a name.

The company announced on Tuesday that a Facebook contest helped select the name of the foal born Jan. 16 at the company's Clydesdale ranch in mid-Missouri, with more than 60,000 tweets, Facebook comments and other messages coming in through the Internet.

According to Yahoo, other suggestions besides Hope were nods to the song featured in the commercial, including Landslide - the name of the song - and Stevie - for Fleetwood Mac singer Stevie Nicks.

"We were overwhelmed by the response we got," Lori Shambro, brand director for Budweiser, said in a statement.

"Many of our fans wanted a name to reflect their optimism and spirit, which the name Hope encapsulates beautifully," Shambro said.

The group of Clydesdale horses has been used many times over the years for promotions and commercials by the Anheuser-Busch Brewing Company, including this year in New Orleans. The ad showed a Clydesdale foal and the horse's trainer through the years and it ranked No. 1 on USA Today's Ad Meter, a ranking based on fan voting on the USA Today website through Facebook and Twitter.

According to the report, "the foal is now 200 pounds and was the second Clydesdale born at Warm Springs Ranch this year. Two other Clydesdales have since been born at the ranch, and two more are due any day, Soto said. More than 30 Clydesdales are expected to be born in 2013."

Clydesdales have been associated with Budweiser since the 1930s when they were first used to celebrate the repeal of Prohibition for beer.

Get the Most Popular Stories in a Weekly Newsletter
Array

Join the Conversation

  • Get Connected
  • Share
  • Like Us on Facebook
  • @sportswr
  • Recommend on Google
Real Time Analytics