Liverpool managing director Ian Ayre is convinced Liverpool will be able to compete in the transfer market once the redevelopment of Anfield is completed, allowing greater matchday revenue.
Currently the likes of Manchester United and Arsenal receive much greater revenue from games, owing to their bigger stadiums with much bigger capacities, and that is something that Liverpool will look to correct, when their redevelopment of the iconic Anfield ground begins in 2014.
"The right solution is the right economic solution," Ayre told the club's official website. "More so from it detracting from our spending in the transfer market, the whole point of doing this is to actually increase our revenues.
"If we look at our biggest competitors with a bigger capacity, like Manchester United, Arsenal, if you look at their matchday revenues it is significantly ahead of ours.
"This whole initiative is designed to generate additional revenues so the ultimate solution has to be one that increases the overall output through the process rather than decreasing it, and we'll find the right financing solution, the right return on investment to deliver the right amount of additional revenue to support the long-term future of the football club."
The Anfield regeneration is expected to cost Liverpool around £150 million ($241 million), and although Ayre did not elaborate on how the money will be generated, he is confident redeveloping the current stadium was the better financial decision to building a new one at Stanley Park.
"Over this process and this period over the last two years one of the things that we've had to do and was important to do was analyse the detail of what works, what doesn't work, what the economical situation is for either solution," he added. "If you build a new stadium, for example, one of the big challenges is that, depending on the capacity, you build 15,000 or 16,000 new seats -- you don't get 60,000 new seats in a new stadium, you only get the difference.
"That makes it very difficult to make it viable because the cost of building such a big new stadium doesn't work economically, particularly in this market, so one of the things we had to look at was the balance between that solution and a staying at Anfield type solution, and the work we've done on that showed us that as long as we could find the right solution to stay at Anfield and get through the barriers and hurdles that we needed, we would have to find the best long-term solution for the club that had sustainability and worked economically.
"Added to that is the fact that I'd say it was very much the preference for our fans, the majority of our fans, and certainly for all of us. I think this is the spiritual home of Liverpool Football Club. Football fans, both Liverpool fans and fans of other clubs, will have had some of the most amazing memories of their time supporting the club and coming to Anfield at this stadium.
"We've had some of the greatest triumphs in our history here, so it makes sense if there's a right solution that this is the place we should continue to play our football."
